Fabio Maia
  • SAO
  • LON
  • LIS
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adidas x tennis Ubersonic SS25

Film2024/2025
Client & campaign

Global social & ATL campaign for adidas SS25 Ubersonic, shot across New York and London.

My role

Led pre-production, production and post-production for the London shoot.

Main challenge

First time working with VFX on this scale — negotiated additional budget from adidas and balanced VFX render times against a tight delivery deadline.

Credits
AgencyThe Midnight Club
Production CompanyOur Own Production
VFXFight Gravity